Smoked salmon producer John Ross Jr is launching a new range of hot smoked salmon to tap into the product’s growing popularity.

Ross’s hot smoked salmon was previously only available in whole sides and llets through smaller retailers and wholesalers. It has now launched 160g packs of sliced original hot smoked salmon (rsp: £4.50), as well as a new honey and mustard variant (rsp: £4.60), specifically targeted at retail.

“The hot roasted product is one of our favourites and this will increase its appeal,” said director Christopher Leigh.

Ross sells its branded cold-smoked salmon nationally in Waitrose and in Scottish Sainsbury’s stores.