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Tulip is encouraging consumers to tuck into Danepak bacon with a new TV ad on the theme of morning.
The Mornings Made Better campaign is set in an idyllic English village named Morning, and features pyjama-clad residents enjoying Danepak bacon at breakfast.
Tulip has created a new website - www.morningsmadebetter.co.uk - as part of the push, which also includes radio ads.
Adam Leyland
Editor of The Grocer since 2006
Liz Hamson
Deputy editor and Critical Eye columnist
Charlie Wright
Online editor and Daily Bread blogger
Tim Lang
Professor of food policy at City University
Kevin Hawkins
Independent retail consultant
Joanna Blythman
Journalist and author of Bad Food Britain
Dr Clive Black
Head of research at Shore Capital
Titania Touché
Acid-tongued PR girl about town
© William Reed Business Media Ltd 2012. All rights reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52.
Readers' comments (1)
margaret marriott | 01 Feb 2012 9:29
mornings - thats just ther start of a great day with danepak
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