Greggs and Iceland pair up to sell frozen sausage rolls

Iceland has joined forces with Greggs to sell frozen versions of the high street baker’s famed sausage rolls.

Ten Iceland stores in Liverpool began selling the bake-at-home sausage rolls today in Greggs-branded four-packs.

The trial is expected to run for a few months. The baker will then assess the potential for a larger move into the frozen foods market.

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