Hipp goes mini to boost 'first-time tasting'

Hipp Organic has extended its babyfood portfolio with new smaller pots.

The Mini Pots range, combining puréed fruit with a little yoghurt, is rolling out now in apple & pear and banana & peach variants (rsp: £1.79 for a six-pack of 50g pots).

“There is an abundance of 100g fruit pots in the babyfood aisle but research has revealed consumers find the size too big for first-time tasting experiences,” said group product manager Karen Smith.