An outdoor campaign promising to have the same impact of Wonderbra’s Hello Boys poster has been launched for condom brand Mates Skyn.

The posters, part of a wider campaign starting this week, feature scantily clad women and saucy straplines.

Brand owner Ansell Consumer Healthcare said the campaign, which includes TV, marked the first time a condom brand had used only females, rather than lads or couples, in its advertising.