Loseley tub thumps for World Cup

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Loseley Dairy Ice Cream is the latest supplier to be gripped by World Cup fever it is launching a tub of vanilla and strawberry ice cream with a St George's flag design.

The Cross of St George Ice Cream (rsp £1.50) is available in Asda now and features vanilla ice cream with a red cross made of strawberry ice cream.

"Rather than taking the easy option of just placing an image of a St George flag on a plain white tub, Loseley has demonstrated its innovation and gone one step further," said the company.

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