Matching success for own labels

Own-label wines outshone brands by taking the majority of gongs at a food-matching competition.

Among the winners in the under-£10 category at the What Food What Wine event were Aldi's £4.99 Bordeaux Superieur 2009, which was voted the best match for mature cheese, while Morrisons' Best Australian Chardonnay 2007 (£7.99) came out as the top smoked salmon match. Waitrose's Blanc de Blancs Brut NV Champagne (£23.99) scooped a 'fizz and chips' award.

"It's great that own-label wines are sitting alongside some of the more celebrated names in the wine world," said competition host Peter Richards.

A special 'surprising match' award was given to Gallo's Family Vineyards Summer Red served with apple crumble and custard.