Milk to get sports push

  • Print
  • Share
  • Comment
  • Save

The Dairy Council is to launch a three-year campaign next spring to promote the consumption of milk among young sports people.

The council has secured €2.2m of funding from the European Commission to run the 'Milk in Action' campaign throughout England, Wales, Ireland and Northern Ireland.

It aims to increase milk consumption among young people in the run up to the London Olympics in 2012 through ties ups with various sporting activities.

"We are delighted to have secured this substantial funding from the EU for what we believe will be a campaign that will resonate with many young people in the UK," said Dairy Council chairman Sandy Wilkie.

Read more

Wiseman's Wilkie to chair Dairy Council - 11 April 2009

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Bonds Confectionery Ltd Territory Sales Representatives

Territory Sales Representatives - Bonds Confectionery Ltd

Salary £17,000 + Bonus, Car, Phone, Ipad and Expenses
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers