Miller wants craft beer converts with St Stefanus
Miller Brands has launched Belgian craft beer St Stefanus in the UK following a distribution agreement with the Van Steenberge brewery and the Sint Stefanus monastery.
St Stefanus is brewed using three different yeasts including the Jermanus yeast strain entrusted to the Van Steenberge family brewery by the monks of Sint Stefanus.
After brewing, the beer is stored for at least three months before cellar release to allow the flavours to develop. It then continues to mature in the bottle until it is opened.
St Stefanus is available in two varieties – a 7% abv Blonde cellar-matured for three months and the 9% abv Grand Cru, matured for nine months.
Both will reach selected on and off-trade outlets over the coming months.
Earlier this year, Miller Brands, which also brews Peroni Nastro Azzurro, Tyskie and Lech, launched a new initiative – dubbed ‘World Beer, Worth Discovering' – to help retailers boost their world beer sales.