Supermarkets scramble to be cheapest as Halo 4 hits shelves

  • Print
  • Share
  • Comments (1)
  • Save

The Master Chief is back in business with the rollout of video game Halo 4 today.

The Xbox-exclusive game went on sale at midnight for fans willing to brave the cold to get their hands on the latest title in the blockbuster first-person shooter series.

Tesco and Amazon are currently offering the lowest ticket price on the game - at £35 - but shoppers can pick it up for £32.99 at Sainsbury’s if they buy 2,100 Microsoft Points at the same time for £17.99. Asda is selling the title for £39.97, while HMV has it priced at £37.99.

Special-edition accessories, including a Halo 4 branded Xbox 360 console, controllers and headsets have also gone on sale. And licensees have got in on the action, with toy lines, books and an on-pack promo on PepsiCo soft drink Mountain Dew.

Supermarkets will be hoping Halo 4 and Call of Duty: Black Ops 2 - released in a week’s time - will help to turn around a 25% year-on-year decline in video game sales [ERA figures].

Readers' comments (1)

  • Tesco is the cheapest for new games again. have you noticed that asda isnt the cheapest yet again.

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comments (1)
  • Save

Grocer jobs Experts in FMCG

CR Smith Sales Executive

Sales Executive - CR Smith

OTE £50K + Car + Monthly incentives
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers