Pernod to give Wild Turkey the chop – reports
Pernod Ricard could sell bourbon brand Wild Turkey as part of a move by the French drinks giant to raise cash following a run of acquisitions.
Reports over the weekend suggest Wild Turkey could be top of the list for disposal, with Pernod thought to be looking to raise up to €1bn (£853m).
Wild Turkey is made by US-based subsidiary Austin Nichols, which has been under the Pernod banner since 1980.
Earlier this year Pernod acquired Swedish business Vin & Spirit Group, maker of Absolut Vodka, for between £3bn-£4bn, after rival Diageo ended its interest in the group.
In 2005, Pernod – whose other major spirits include Scotch brand Chivas Regal, Beefeater gin and Jameson Irish whiskey – acquired Allied Domecq in a £7.4bn deal.