Pork Farms relaunch emphasises heritage

  • Print
  • Share
  • Comment
  • Save

Savoury pastries producer Pork Farms is marking its 80th anniversary with a £1m relaunch and a new range of slices.

The company will be hoping the revamp can boost sales, which slumped 19.8% by value year-on-year to £31.9m [Nielsen 52w/e 25 December 2010].

The new packaging is designed to flag up the company's heritage it carries the strapline 'Making & Baking since 1931' and set it apart from Wall's, which entered the savoury pastries market last September with modern recipes and pie names.

"Savoury pastries is exceptionally tough and competitive," said Pork Farms marketing head Andy Napthine, adding that according to Kantar data the company had grown branded sales by 6% in the year to 23 January.

New filled pastry slices come in chicken & mushroom, chicken & bacon, peppered steak and cheese & onion (rsp: £1.69).

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • PORK-FARMS-SLICE
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers