Pringles get new flavours for Christmas

  • Print
  • Share
  • Comment
  • Save

P&G has created Pigs in Blankets and Christmas Turkey-flavoured Pringles for the festive season.

The limited-edition Merry Pringles crisps, which hit shelves on 4 October, supported by a £1m marketing push, come in seasonal cans that feature a box for customers to add their own special ­message "to share the fun of the giving season".

A P&G spokesman ­expected 10.2 million households to buy Pringles this Christmas.

The £1m campaign will include TV, press and ­online activity.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Mash Direct Ltd Food Service - National Account Manager

Food Service - National Account Manager - Mash Direct Ltd

Up to £37.5k Basic + Bonus Package, Car, Pension
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers