Relentless gets vamped up redesign

  • Print
  • Share
  • Comment
  • Save

Coca-Cola Enterprises is ­re'vamp'ing its Relentless range in a gothic style akin to the merchandising for the Twilight movies.

The soft drinks giant is introducing the design this month and is adding a fifth variant to the range. Relentless Libertus is a sugar-free version of the drink, but with the same flavour as the Origin line.

The launch will be supported by a multimillion-pound marketing campaign later this year.

"Libertus will increase shoppers' choice in diet ­energy," said Stuart Agates, head of energy.

Have your say

You must sign in to make a comment

Related images

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers