Sauza gets three luxury additions

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Maxxium is launching a super-premium tequila range under its Sauza brand.

Tres Generaciones comprises three triple-distilled luxury tequilas and launches in the UK this week, following strong sales growth in the US in the past year.

"It will complete the Sauza family, which now includes mainstream, premium and super-premium offerings," said UK brand manager Nikki Cumming.

The range will be available only to selected stores including Harrods, Harvey Nichols and Selfridges (rsp: £41.99-£47.99).

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