Selfridges to refresh confectionery offer with 50 new brands and 200 new products

  • Print
  • Share
  • Comment
  • Save

Selfridges

Selfridges is shaking up its confectionery hall

Selfridges is introducing 50 new brands and 200 new products in a revamp of its confectionery hall.

The first phase of the project will happen later this month. Selfridges will open a concession for Belgian chocolatier Pierre Marcolini, who has built a name selling chocolates containing unusual ingredients such as pear and sandalwood.

The existing Maison du Chocolat concession will also be given a makeover and 30 new own-label lines will be added to the range, including British pudding-themed fudges.

In the new year, a wide range from US confectioners It’Sugar will arrive in store including oversized gummy bears and a marshmallow gun.

The layout and design of the hall will be updated gradually over the coming months. Selfridges said it wanted to improve the navigation and create more opportunities for interaction with staff. “White metro tiles are used with corian and metal detailing, with hints of colour used for candy fixtures moving towards neutrality as the space progresses from fun candy to serious chocolate,” said Selfridges design manager Bethan Gallagher.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

CR Smith Sales Executive

Sales Executive - CR Smith

OTE £50K + Car + Monthly incentives
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers