Stella comes over all Christmassy

  • Print
  • Share
  • Comment
  • Save

Stella Artois is looking to help drinkers get into the Christmas spirit with limited-edition festive packaging.

The packs go on sale from November across the off-trade and will be supported with Christmas-themed TV advertising, social and digital media activity – and a free Christmas album download.

A new can design will carry a message claiming that Stella was originally crafted for Christmas and is named after the Christmas star. The message will feature on limited-edition packs of both Stella Artois and Stella Artois 4%.

“Stella Artois is the quintessential Christmas beer and this year’s eye-catching festive packaging truly captures the spirit of the celebratory season,” said Stella Artois Western European marketing director James Watson.

Stella’s ‘Ice Lounge’ TV advertising campaign will break on Monday with 30 and 40-second spots running until 26 December. Social and digital media activity will link to the free download, ‘Under the Christmas Star’ – an eight-track album of seasonal favourites re-imagined as a 60s jazz LP.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • STELLA XMAS
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers