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BAT is launching its second flavour-changing cigarette - this time in the value sector.
Following the rollout of Lucky Strike Click&Roll in December, BAT will launch Pall Mall Click On on 6 February in Kingsize 19s packs price-marked £5.33 before moving to the rsp of £5.47.
Click On features capsule technology that gives smokers the option of releasing liquid that delivers a “fresh” taste.
BAT said many smokers were keen to try capsule cigarettes.
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Readers' comments (1)
AJ | 04 May 2012 22:30
What a great idea. A nice strong smoke and then the chance to have a refreshing taste before returning to work without smelling to much like an outcast !
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