Imperial Tobacco has launched an additive-free version of roll-your-own brand Drum.

Drum Additive-Free, which will go head-to-head with Scandinavian Tobacco’s additive-free Natural American Spirit, will be available across all channels from 13 March in plain (rsp: £3.60) or price-marked (rsp: £3.56) 12.5g packs.

“Over the past three years, retail sales of additive-free RYO tobacco have more than trebled,” said Martin Goodall, head of sales at Imperial.