UB mixes up brands to get Nutty Nibbles

  • Print
  • Share
  • Comment
  • Save

United Biscuits has mixed McVitie's HobNobs biscuits, KP nuts and chocolate ­together to create a new bagged sharing snack.

Nutty Nibbles, which is being launched this month under the KP brand, comes in two variants: Biscuits & Chocolate Nut Mix, which contains honey roast peanuts, mini Hob Nobs and chocolate chunks; and Fruit & Chocolate Nut Mix, which contains honey roast peanuts, red cherries, cranberries and dark chocolate raisins. Both are sold in 130g sharing bags (rsp: £2.40).

"The range has already received great feedback, with 75% of those that tried it saying they would go on to purchase," said UBUK bagged snacks marketing director George Johnston.

The products are designed to tap into the growing sharing snacks markets, which has risen 11% year-on-year to £633m [Nielsen 52w/e 18 June 2011]. Sales of the KP brand have risen 10% over the same period.

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • KP-NUTTY-NIBBLES
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers