The Grocer 33: Home

How do we calculate the Grocer 33?

The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury's, Tesco and Waitrose.

The charts (left) show an overview of the scores from this week’s survey. But there’s a lot more…

Subscriber premium area

If you have a current online subscription and are logged in then by clicking on the links below you can find out all the details:

- This week's detailed 33 list - the products and the prices, as well as the promotion details and which products were out of stock

- Service and Availability - the stores visited by this week’s mystery shoppers and their comments

- Store of the Week – an interview with the winning store manager

You can track price and promotion history by product, category and retailer, and the site offers a wide range of superb and sophisticated analytical tools for online subscribers.

The scores from each week’s 33 are also totted up, and an award is given out at the end of a 50-week period.


BrandView logo - www.brandview.co.uk

The Grocer 33 is compiled by BrandView.co.uk. Trusted by major FMCG manufactures and retailers, the website is the UK's largest online market intelligence tool for price and promotional tracking and analysis.

Learn more and sign up for a 14-day free trial at www.brandview.co.uk. Tel: 0844 357 9970.

The Grocer's commentators and opinion makers