Bring back a brand

the campaign

Bring Back a Brand - the challenge

Bring Back a Brand: The reactivation challenge

23 Nov 2012 | By Simon Creasey

The Grocer’s Bring Back A Brand Facebook page attracted more than 10,000 followers and 8,500 votes since its launch in October. Assess the proposals, vote for your favourite design and give us your feedback.

Funny Feet vintage pack

Funny Feet (Unilever) Subscription

23 Nov 2012 | By Simon Creasey

A trailblazing brand that helped revolutionise frozen sweets in the early 1980s, this dollop of foot-shaped strawberry ice cream on a stick tasted lovely but melted far too quickly…

Toffo original

Toffo (Nestlé) Subscription

23 Nov 2012 | By Simon Creasey

It seems as if Nestlé just stopped making these classic wrapped ultra-chewy sweets without any warning. One minute they were there, the next minute they were gone, much to the delight of dentists…

Trio original

Trio (United Biscuits) Subscription

23 Nov 2012 | By Simon Creasey

Most people remember this chocolate biscuit with toffee thanks to its legendary TV advertising campaign, fronted by the loud-mouthed Suzie. The biscuit, which was made by Jacobs…

Bring Back a Brand

Vote now on Facebook to bring back a brand

05 Oct 2012 | By Simon Creasey

Wham and Highland Toffee bars were relaunched in 2012, as the retro revival trend continued. Now it’s the second phase of our Bring Back a Brand. So what brand would you like to bring back?

Bring Back a Brand

Bring back a brand

11 Jan 2012 | By Paul Simpson

Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?

Poll

Is tailoring stores to local tastes the way forward for retailers?

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