All World Cup articles
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Comment and Opinion
Who won Christmas? The grocers, of course
It would have needed a spectacularly bad performance for a grocery retailer not to achieve at least some sort of sales growth
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Comment and Opinion
Why the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
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Category Report
The goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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Range Preview
Cheesy churros and crown cakes: Co-op’s Christmas range 2022
‘Alternatives to meat alternatives’ are new for this festive season at Co-op
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Comment and Opinion
How Brits could change food & drink habits during the World Cup
The location and timing will lead to many of us watching the games from our home country, says Rachel White, MD UK&I at NielsenIQ
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News
Moy Park launches World Cup-themed ‘Scan to Score’ promotion
The push will be on breaded chicken products at participating retailers, including Ocado, Asda and Sainsbury’s
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Category Report
Can brands bring world cuisine home? World cuisine category report 2022
Branded, premium ready meals are growing as shoppers trade down from restaurant fare. Where are the largest opportunities?
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Comment and Opinion
BrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Category Report
Is Welsh food & drink due a World Cup boost? Wales category report 2022
Having hit its latest export target in the back of the net, the Welsh government is eyeing another ambitious goal for its food industry
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Comment and Opinion
Brands must get their World Cup marketing timing right
Fans are most excited before and during games, says Oath’s Stuart Flint
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News
World Cup helped kick lager sales back into growth
Lager has returned to volume growth in the supermarkets after three years of decline…
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Analysis and Features
Supermarkets make up for World Cup with sunny weather promos
Following a disappointing World Cup, retailers have received a welcome boost from the weather over the past month…
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News
AB InBev scores World Cup beer boost in Q2
Beer sales during the World Cup boosted the UK fortunes of Belgian brewery giant AB InBev.
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Comment and Opinion
Retail lessons from the World Cup
With the 2014 Fifa World Cup now over, it’s a good time to reflect on how big tournaments affect shopper behaviour…
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News
World Cup fails to grow food sales
The World Cup could not arrest the decline in food and drinks sales fell in June, according to the BRC-KPMG retail sales monitor.
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Comment and Opinion
Great digital marketing content won the World Cup this year
Which official World Cup sponsor is winning the social sharing battle? Answer: None of them…
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Analysis and Features
World Cup dream is over but promo activity still buoyant
Just days ago, bunting adorned aisles; pallets of lager, cider and crisps filled foyers; and England flags were being sold full price on gondola ends rather than flogged off at a 75% discount. England’s World Cup campaign was tragically short, but its run-up brought major changes to retailers’ promotional activity ...
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News
World Cup beer sales boom... but margins take a good kicking
Brewers and retailers continued to score big volume gains in week two of the World Cup – but may have paid a penalty in lo…
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Analysis and Features
Deals deepen as mults fight for share of World Cup spend
The latest figures from promotions specialists Assosia show the major multiples are competing hard across the board for that all-important World Cup spend.
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Comment and Opinion
England’s World Cup woes spark merchandise sell-off
England’s tears have barely had time to dry and already the World Cup merchandise sell-off is under way.