Coors Brewers has launched a new advertising campaign on Scottish TV for its Carling brand, to promote sensible drinking.

The ads unite Old Firm managers Alex McLeish of Rangers and Martin O’Neill of Celtic.

Two 20-second ads appear until January, in which O’Neill advises drinkers “…not to hit the bar too often”, while McLeish says, “If you’re going to chat someone up, it helps if you can speak”. Both ads end with the message, “Enjoy your night. Take it easy.”

Mark Hunter, marketing and international development director at Coors said: “We at Carling are proud to use the scale of our brand and our unique position as Old Firm sponsors to help drive home the responsible drinking message…”

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