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Social Brands

How to manage your reputation: building 'Brand Me'

01 Mar 2015 | By Jennifer Baker

This month, I’d like to reflect on some work recently completed with the millennial generation…

MARY PORTAS SHADES

Mary Portas proves her point with Secret Shopper Subscription

01 Mar 2015 | By James Halliwell

Mary Portas was back with a bang on the eponymous Secret Shopper this week…

Careless Eating Costs Lives report

Food policy: goodwill won't drive system change Subscription

01 Mar 2015 | By Tim Lang

Ten, 20, 30 years ago, few food industry magnates admitted a role in non-communicable disease…

PLAY-HERE-LOTTO-STAND

The food hygiene postcode lottery needs fixing Subscription

28 Feb 2015

Once again, Which? research has uncovered a huge variation in hygiene standards nationally…

Petri dish food safety

Food safety offence fines set to soar Subscription

28 Feb 2015

On 18 February, consultation closed on the Sentencing Council’s ‘Health and safety offences and food safety guidelines’….

Europe European flags

Tongue-tied by foreign trademarks? Subscription

28 Feb 2015

Foreign languages are popular marketing tools to imply authenticity and evoke associations with exotic places…

Ice cream tub

Who loves the sun? Ice cream success needn't be down to weather Subscription

04 Mar 2015 | By Rob Brown

Scandinavia shows ice cream growth is possible outside of sunny periods with product innovation

Gary Lineker Walkers ad cement

Walkers' ad mistake shows creative boundaries can be difficult

03 Mar 2015 | By Simon Gwynn

The latest Lineker-heavy crisp ad had to be pulled due to complaints

Cadbury 1905

Reputation doesn't match sales in Superbrands survey

02 Mar 2015 | By Vince Bamford

Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story

more comment & opinion

the saturday essay

shocking sugar advert, teeth health

Soft drinks: an inspirational alternative to shock tactics?

20 Feb 2015

As governments of the developed world eye galloping health trends with trepidation, shock advertising is on the increase…

alcohol

Alcohol brands must get smart in winter Subscription

07 Feb 2015 | By Martin Broad, Ebiquity

The start of the year is always a tough time for alcohol brands…

wine

Australian wine: a chance to protect supply to the UK Subscription

02 Feb 2015

The owner of Jacob’s Creek speaks out on wine supply problems and opportunities

Poll

What do you make of David Potts being named CEO of Morrisons?

View poll results

Third Party

Europe European flags

Tongue-tied by foreign trademarks? Subscription

28 Feb 2015

Foreign languages are popular marketing tools to imply authenticity and evoke associations with exotic places…

obese belly tape measure

The big four are losing weight and need to gain diversity

20 Feb 2015

The big four are shedding organisational fat and simplifying management structures…

tesco reset

Tesco range review will necessitate big ideas from brands

06 Feb 2015

News that Tesco is culling its number of products on shelf by 30% will be chilling for brand owners…

tales of titania

Crumpets

Satfat myth busted as Titania enjoys Valentine's Day

13 Feb 2015 | By Titania Touché

Arriving at the office early, I’m astonished to see Karoline (with a K), ploughing her way through a large platter…

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