The computer might say no, but customers would still want a person to apologise for it
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands
When we started Rubies, 10 years ago, food waste was not even a recognised issue, let alone understood
The partnership is back in profit after two years of consecutive losses and lost market share
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
It’s the million-dollar question many want answered: ‘What really goes on inside the minds of fmcg and retail industry leaders?’
In three months’ time, France will follow South Africa and Italy in banning the use of ‘meaty’ terminology to describe plant-based products, says Joanna Blythman, food journalist and author of Swallow This
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment & opinion
Sainsbury’s IT ‘meltdown’ offers lessons in crisis management
The computer might say no, but customers would still want a person to apologise for it
Kerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
It’s a miracle: how water brand Liquid Death is valued at $1.4bn
Here’s 10 reasons for the phenomenal valuation and ‘hypergrowth’ of Liquid Death, the most adult of soft drinks brands
10 years of driving progress: celebrate – and keep going!
When we started Rubies, 10 years ago, food waste was not even a recognised issue, let alone understood
Waitrose ‘back to basics’ store approach bodes well for JLP’s turnaround
The partnership is back in profit after two years of consecutive losses and lost market share
I spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
How to move shoppers from deal loyalty to real loyalty
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
What goes on inside the mind of a CEO?
It’s the million-dollar question many want answered: ‘What really goes on inside the minds of fmcg and retail industry leaders?’
Finally, France moves to ban ‘meaty’ names in plant-based
In three months’ time, France will follow South Africa and Italy in banning the use of ‘meaty’ terminology to describe plant-based products, says Joanna Blythman, food journalist and author of Swallow This
Meal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
See more...