It’s been many years since Doctor Octopus put away his fiendish robotic tentacles and rebranded as pizza-lovin’, home-bakin’ Dr Oetker. But he can still wreak ungodly havoc in the kitchen.

The new ad for his home baking range pits a spunky domestic supermodel-type against her clownish metrosexual himbo as they distribute sprinkles on cakes in aggressively artful fashion. It perfectly captures the air of barely-contained antagonism in most relationships either side of Valentine’s Day.

As ever with a ‘battle of the sexes’ conceit, the brand faces a dilemma: is it more sexist for the girl to win the baking contest, or to lose it?

Dr Oetker opts for safety first and hands the hapless fellow an emasculating defeat.