Editor's Comment: Decline of Mars is more about the whisper than the Wispa

In January last year, Mars announced plans to reformulate the Mars bar. It was a historic move: while other chocolate confectioners were signing up to Fairtrade this and Rainforest that, the UK’s favourite chocolate bar invested £9m over five years…

Available to members only

You must have a valid membership package to read this article.

Learn more about our membership packages.

You're not logged in...already a member?

Please log in using your email address and password.