from our readers


Brands must beware the dangerous middle ground Subscription

26 Nov 2015

It’s become even more important for brands occupying the ‘middle’ to show why they should still exist

QUEUES OUTSIDE: Crowds of excited shoppers wait outside the Asda store in Wembley for the highly anticipated Black Friday sales. This years offers are 3 x times bigger and better than last year, with double the number of ranges on offer in 441 of its stor

Black Friday could stain reputations Subscription

20 Nov 2015

Asda’s decision to sit out this year’s Black Friday is likely to have been influenced more by prudence than passion

asda rainforest alliance bananas

Minimum price absent from Asda banana move Subscription

19 Nov 2015

It’s a shame that Asda has picked the lowest-hanging fruit when the trickier ones were still within reach


Hugh's war on Morrisons is unfair Subscription

05 Nov 2015

My sympathies are not frequently aroused when jousting corporations are caught up in a PR debacle

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Price-marking needs intelligent collaboration Subscription

05 Nov 2015

I welcome the debate around price-marking but am a little concerned as to the message we may send to our suppliers

more readers' letters

pie cream tea one use

Pastries & Meat Snacks Category Report 2015

20 Nov 2015

What lessons can piemakers take from the booming meat snacks sector, which is enjoying continued value and volume growth?

alan sugar curry one use

World Cuisine Category Report 2015

18 Nov 2015

Just how much of an opportunity is world cuisine? What factors have driven the growth? And can it continue?

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Fish Category Report 2015

18 Nov 2015

What is behind soaring sales? And how do frozen and ambient fish compare?


What should Asda focus on to turn around falling sales?

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