The own label sector deserves praise for its innovation

  • Print
  • Share
  • Comment
  • Save

Sir: Joanna Blythman says “a company that puts its name on a product will ultimately take more pride in it and strive to do it better” (‘Don’t fall for own-label spin’, 2 June). Does she not realise that Waitrose, M&S, Sainsbury’s , Tesco, Asda and Morrisons are brands? Does she not recognise that these retailers are just as jealous of their reputation as any fmcg manufacturer and just as anxious to please the consumer?

It is perhaps unfortunate for her arguments that her article appeared in the same issue as The Grocer Own-Label Awards coverage, which demonstrated that own-label manufacturers are committed to innovation.

She complains that own label leads to “grey uniformity”. What nonsense! She should visit stores like M&S, which survive through innovation and ‘being different’.

She should recognise that the grocery trade and the consumer have embraced own label.

Instead of criticising the multiples, she should compliment the industry on its efficiency.

John Marshall

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Mash Direct Ltd Food Service - National Account Manager

Food Service - National Account Manager - Mash Direct Ltd

Up to £37.5k Basic + Bonus Package, Car, Pension
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers