Tobacco brands’ ideas light up

Sir, The launch of Richmond Superslims shows that, unlike most fmcg brands, cigarette brands are being forced to innovate in how they communicate (‘Now Imperial offers the ladies a stylish new cigarette brand’, 6 August). With an inability to advertise and the pending display ban, budgets have been ploughed into developing products to cater for demand.

Clearly, there was a demand for a more ­elegant cigarette and packaging that would appeal to women.

Expect more such innovation as advertising and promotion regulations become yet more restrictive.

Martyn Withers, co-founder, Embrace Brands