Berry leaves 2 Sisters to go back to a career in retailing with Asda
2 Sisters Food Group has confirmed another departure, as UK pizza business sector director Carol Berry quits to take up a role at Asda.
Berry, whose new role is yet to be revealed, has resigned from Northern Foods’ new parent after a decade with the acquired business. She will return to Asda later this month, having first worked for the retailer 16 years ago.
Prior to being promoted within Northern’s brands division to work on the turnaround of the UK frozen pizza business, she was director of category development & consumer insight for chilled ready meals. She was previously category development director for Fox’s for over two years, working alongside Graham Hunter on the turnaround of the brand.
“I have had a great 10 years within this business but was ready for a move. I decided that I wanted to return to my career in retail and am joining Asda,” she said.
Her responsibilities will be assumed by Andrew Elder, who has been head of marketing for Goodfella’s since the middle of last year.
Berry’s career move follows the departure of Hunter, former MD of Northern’s brands division, who left to join Tangerine Confectionery as CEO this month.
Despite significant investment in the revamp of its Goodfella’s pizza range last year, including reformulation and a fresh New York-style advertising push, sales of the brand have fallen 14.5% by value to £64m and 17.8% by volume over the past year [Kantar Worldpanel 52 w/e 26 November 2011].
