All Pepsico articles
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News
PepsiCo introduces paper outer for Snack a Jacks multipacks
It follows PepsiCo’s introduction of a paper outer for Walkers Baked in 2023
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Whitepapers
4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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News
Rockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year
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Comment and Opinion
Suppliers must not capitulate to retailer bullies
Such escalating retailer-supplier tensions are bad for both parties but suppliers must navigate especially carefully, says David Sables, CEO of Sentinel Management Consultants
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News
Pepsi rebrand to roll out to UK this spring, Britvic confirms
Brand owner PepsiCo unveiled the rebrand for the soft drink last March
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News
Walkers adds trio of vegan crisp flavours for Veganuary
All three variants are HFSS compliant and are claimed to offer ‘authentic meat and cheese flavours’
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Analysis and Features
The Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023
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News
Doritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants
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Analysis and Features
Bagged snacks 2023: Crisp brands prioritise exciting NPD
Creating excitement in bagged snacks will be crucial for brands overall as they work to claw back volumes
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News
Walkers makes Sunbites HFSS compliant and unveils recycled plastic packs
Experts at PepsiCo’s R&D centre in Leicester ran four trials over six months
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Analysis and Features
Are healthier sales targets too easy?
Food manufacturers are setting healthier sales targets, but critics accuse them of unambitious goals and sleight of hand
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News
Quaker transitions porridge pots to paper packaging
The pots feature new-look packaging designed to appeal to younger shoppers
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News
PepsiCo promotes internally after CFO quits for Disney
Johnston departs after a 34-year career at PepsiCo
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News
Doritos launches AI ‘crunch cancellation’ tech for masticating gamers
Doritos and PepsiCo’s in-house agency, Sips & Bites, this morning launched the ‘Doritos Silent’ experience
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Analysis and Features
What the rest of the world can teach us about deposit return schemes
The future of DRS in the UK is looking bleak – but similar schemes continue to deliver great results abroad. What is the UK getting wrong?
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Comment and Opinion
Supermarkets naming and shaming shrinkflation brands is a risky tactic
Will UK retailers call brands’ shrinkflation practices out on shelf?
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News
Aspartame sweetener in almost half the fizzy drinks sold in UK
The percentage of fizzy drinks to contain the sweetener has jumped up from 45% this time last year
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News
Crave to overhaul snacks range following legal challenges
The startup has changed the name of three of its products following conversations with PepsiCo and Ferrero