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I don't know what Twinings thinks they are doing here. The original Earl Grey was perfectly fine, they proudly claim "Great Taste Gold 09" on the old box, I can't see the new 'The Earl Grey' winning any awards any time soon.

I expect any 'soaring' sales are attributable to fans of the old style snapping it up where ever they find it. I know that once I finish my stocks I'll be switching to a different brand if Twinings don't perform a 'New Coke' roll back.

When travelling to the US I take Twinings Earl Grey with me, as finding nice Earl Grey in the US is hard, however now the new blend tastes similar to the US blend, i.e. like dishwater.

Asda are currently doing 2 boxes of 50 for £3, I managed to pick up 12 boxes of the old style there the other day. Hopefully that will keep me going for a while.

I'm hoping that Twinings will see the error of the way when the old style tea leaves the supply chain and the sales fall off a cliff.

Here's hoping.