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Except all packaging is thrown away when finished with and cardboard is recyclable and compost-able whereas I suspect the foil fresh packaging will be going straight to landfills and add to all the other foil and plastic not decomposing and if 80 per cent of customers decant their tea bags into another container as soon as the package is open its no fresher than any other wrapping..so in other words pretty words but Epic FAIL.
Typhoo offer an incentive to recycle / return boxes like lemonade bottle returns used to be. Another old great English tradition. Or sell a permanent container and have it refilled by post via internet in paper wrapping. X

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