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It was a very brave step for Mr Harris to launch into a highly competitive business at the very worst time in recent histroy. We have to resign ourselves to the fact that we only have a choice of just 4 major grocers in which to do our shopping.
There will always be a niche for premium ie Waitrose and M&S and there will always be a niche for discounters. But that is all it will ever be a niche.

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