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It's a well-known fact that one of retailers' biggest challenges is generating sales. But while the government ought to be looking into solutions to counter the crisis, retailers too have to be resourceful. . A recent study shows that shoppers can be persuaded to spend more if compelling offers/ promotions and tools are in-place (see http://www.digitalsignage.net/2012/04/26/new-report-shows-store-ads-make-consumers-shopping-lists-longer). I think that just as consumers' confidence needs to be redressed so does that of retailers.

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