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and you don't cut costs by ignoring consumers and taking risks on safety by increasing your use of GM animal feed.
Morrisons will never beat Walmart in a cost cutting war, and that is where it is on GM feed now...right at the bottom with Asda.
bad decisions like this are losing customers, just look at the Morrisons facebook page in March and April when people heard about the GM feed decision..
meanwhile look at what the US Business press is reporting on the GM reality;

http://www.businessweek.com/news/2012-06-15/monsanto-corn-injured-by-early-rootworm-feeding-in-illinois

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