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But why? People just need to be aware of Force and how good it is. All Force needs is some decent marketing and a little advertising and I’m certain it would be a winner again. I work in advertising and know the power it holds. Maybe giving away free samples at railway stations and supermarkets might be an idea too? Lots of people I know who tried Force for the first time loved it. Tasty, healthy, not leaving a bloated feeling, just nicely satisfied, what’s not to like? Another reason could be that Force didn’t stand out from the other, brighter and bigger cereal boxes on the shelf. It was given a slightly muted, vintage look in it’s last form, which really was lost on the shelf.

I certainly feel that, bit by bit, the good things in life are being eroded and for no good reason. In this age of austerity, when it seems that every day brings yet more bad news, simple things like having a bowl of your favourite breakfast cereal in the morning really do offer comfort in life. If consumers and lovers of Force complained to Nestle about this, asked for a proper review, maybe, just maybe, a small part of Britain’s history can be saved for future generations.