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This is fascinating - and almost unbelievable. Would a major brand really stop production to maintain a provenance claim? (Albeit a very prominent one). The Guardian version of this story says that overseas wheat has been purchased anyway to re-start production... and the last bad harvest was many months ago. Other manufacturers have not been scared to back-track on British sourcing commitments as they - rightly - know the consumer will understand (e.g. United Biscuits, Premier). Anyone else have any views?

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