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I think there are also shoppers who go to both Waitrose and Lidl type of shops during the week. If you go 5 times a week to Lidl/Aldi, you would also want to go at least once a week to Waitrose/Sainsbury's and if you go 5 times a week to Lidl, then you would not go to Tesco once a week. You would want to visit something on very different end and this is where Waitrose and partially Sainsbury's fit.

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