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Surely looking at all the tiers Tesco have and making a shopping experience simpler is the way to go. I work in grocery, yet Tesco confuses me. A customer just wants clarity on: Good, Better and Best, but what to choose.... Tesco Value, Cream fields, Tesco, Light Choices, Finest, Venture Brands or just the Branded proposition! Take out the complexity, & simplify your range.... It works for the discounters! keep it simple... Stu***

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