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I can't see how this can have longevity. The customers may succumb to great marketing and a nice concept, but will not stay because of poor value for money.

The pricing means that regardless of the level chosen, an M&S 'Dine In' deal looks far better value, in a world where value is king.

Cooking yourself is a wonderful experience which loads of us love, but few can justify spending £12 for a veggie meal for two for 3 night of the week. That's £156 a month, and obviously not acceptable.

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