Focus On Cakes & Biscuits
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Focus On Cakes & Biscuits
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The cakes market appears to have gone a bit stale. Volume sales have slipped 0.6% over the past year, while value sales have only increased by 0.9% – and most of that can be attributed to price rises.
Biscuits, on the other hand, seem to have kept their crunch, posting 0.8% volume growth despite the hefty price hikes behind the category’s 6% value uplift.
It might come as a surprise that such superficially similar categories could experience such diverging fortunes – but the operative word is ‘superficially’. When it comes to the relative performances of own-label and branded players, the two categories couldn’t be more different.
Also in Focus On Cakes & Biscuits
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We round up some of the most eye-popping NPD in cakes and biscuits this year
WHO’S TAKING THE BISCUIT?
As brands face a bake-off with own label, it’s crunch time for some in the cake aisle
SELF-SELLING LIKE HOT CAKES
More biscuit brands are dunking themselves into digital. Who’s getting in line for online?
