Focus On Canned Goods

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The fortunes of canned goods are usually the inverse of the economy’s. So the current economic turmoil should provide the perfect climate for canned goods to thrive.

But, against expectations, the sector is faltering. Value growth year-on-year has slowed to 1.7% compared with 4% last year – and volumes have dipped 0.3% following last year’s marginal 0.2% rise [Kantar Worldpanel 52w/e 17 April 2011].

These figures look even more lacklustre when compared with the 4.1% rise in value of overall ambient groceries. So what’s going on?


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