Focus On Confectionery
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Focus On Confectionery
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Sugary treats have been the surprise stars of the confectionery market in the past year, in the wake of ingenious NPD that has caught the public imagination, says Simon Creasey
It’s hard to keep chocolate out of the headlines and, right on cue, this week Mars announced that Maltesers were switching to Fairtrade. In fact, the latest figures show chocolate was up 7.1% in value and 5% in volume terms.
But the biggest story of this year’s 14-page report on the confectionery market is surely the return to form of sugar, with value sales up 9.1% and volume up 4.2%, contributing to healthy total confectionery category growth of 7.4% in value terms and 4.5% in volume. It marks an impressive turnaround in the fortunes of sugar, which in the previous year saw value sales rise 3.9% while volume sales remained virtually static.
So what’s behind the growth in sugar confectionery? What chance does sugar have of building on this growth over the coming 12 months? And what are chocolate suppliers doing to respond?
