Focus On Crisps, Nuts & Snacks
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Focus on crisps, nuts and snacks
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Crisps, snacks & nuts are seen as an affordable indulgence by hard-up consumers, with sales of the mainstream brands’ sharing bags surging ahead as a result, as John Porter reports
Consumers cut back on many things when times are tough – but not treats and nibbles. The £1.9bn crisps, snacks and nuts market has enjoyed 6.7% value growth over the past year and volume sales are up a healthy 4%.
Affordable treats are benefi ting hugely from the challenging economic climate and with the emphasis very much on value for money, mass-market brands are outperforming their premium rivals.
Sharing bags are doing especially well – partly because they’re relatively cheap compared with single-serve bags and partly because they tap into the continued popularity of eating in rather than out.
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