Focus On Jams & Spreads
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Focus On Jams & Spreads
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Soaring costs and tighter shopping budgets are boosting sales of own-label jams & spreads, but some brands are bucking the trend
It might have been the year the brand turned a 0.7% value slump into 5.9% growth, but 2011 is unlikely to be remembered as an entirely bonne year for Bonne Maman.
In November, its jams and conserves were pulled from Tesco shelves in a row over a price rise intended to cover soaring costs. The dispute has just been resolved and Bonne Maman jams are going back into Tesco this week.
But the incident - which echoed Tesco’s temporary delisting of nine Premier Foods spreads last spring (contributing to a 3.3% slump in Hartley’s sales) - was a stark reminder of the pressure even the biggest brands are coming under.
Readers' comments (1)
Anonymous | 02 Feb 2012 20:56
The big shops need the premium brands to make money. They may try to play hard ball but they lose out in the end.
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