Focus On Male Grooming

  • Print
  • Share
  • Save

Download Report

  • This report is available FREE OF CHARGE to existing online subscribers.


    Login and download the report, or Subscribe now

  • Registered users can purchase this report at the discounted rate below. Or you can GET IT FREE as part of a full annual subscription along with our other reports and full access to thegrocer.co.uk.


    Not currently a registered user? Register for free now

  • Focus On Male Grooming

Already purchased this report? Sign in

Price £30.00 + VATBuy now

Male grooming has hit a plateau recently. Recession-driven economising is partly to blame – but is the decline of Metrosexual Man also having an effect? Daniel Selwood investigates


Whatever happened to Metrosexual Man?

The slick, urban guy who took care of his appearance, used product on his hair and face and was unembarrassed about being scented and moisturised has made way for the more natural, rugged and beard-loving Retrosexual – as epitomised by Hugh Laurie (L’Oréal’s latest ‘spokesmodel)’, Zach Galifianakis and any male nu-folk singer you care to mention.

It’s worrying news for a male grooming category that’s struggling to contend with price inflation and a massive consumer clampdown on discretionary spend – as the latest data reveals. Value growth has slowed from 2.2% last year to 1.9% this and volumes have actually fallen 1.4%, having last year grown 5.5% [Kantar Worldpanel 52w/e 15 May].

But the outlook may not be quite as bleak as it seems.


Also in Focus On Male Grooming

THE NEW FACES OF MODERN MEN
Skin damaged by shaving? Check out the latest NPD for the smoothest solutions

THE LAST YEAR IN GROOMING SALES
It’s a close shave, but razors aren’t at the top of the male grooming charts. What is?

CUTTING-EDGE MARKETING HITS
Ads that fit on a single hair and augmented reality angels – marketers get tech-savvy

Related images

  • Focus On Male Grooming
  • Print
  • Share
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers