Focus On Pasta & Pasta Sauces

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Britain’s love affair with Italian cuisine is intensifying. But so is promotional activity - and with inflationary pressures building, it’s not so straightforward, finds Nick Hughes

Cheap, convenient, comforting, healthy and delicious, pasta is arguably the meal solution most perfectly in tune with our times. And it’s had a simply storming year.

Total value sales are up 10.3% to £363m, driven by double-digit growth in shapes, spaghetti and fresh cut pasta, with leading brand Napolina posting value growth of 8.8% to £30.1m and nearest rival De Cecco’s sales rising 28.6% to £10.8m. Volume sales have also risen, albeit at a slower rate.

Sales of pasta sauces, meanwhile, increased by 6.5% in value and 5.5% in volume, with ambient sauces comfortably outperforming chilled offerings.

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