Focus On Petcare
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Focus On Petcare
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Although Brits are still treating their pets, the overall market has stalled – prompting fears the deeper promos seen in the past year are not the way forward, reports Natalie Brown
A philosopher once said you can judge the hearts of men by their treatment of animals.
In that case we’re a soppy bunch, even when reining in our weekly shopping budgets. For, despite the downturn, sales of pet treats have hit record highs over the past year, soaring 9.2% to £390m against a volume increase of 5.5%. But remove treats from the equation and a stark truth is revealed: overall volume sales of petfood have slumped 3% while value has inched up only 0.4% over the year.
Dogfood has fared particularly badly, with value and volume sales falling. And, although continued demand for premium catfood has prompted a slight rise in value, the sub-sector has lost volume. So what has prompted the slump after years of growth and is deeper promotional activity the solution – or a big part of the problem?
Also in Focus On Petcare
STICKS, DOMES AND BISCUITS
Health and premium offers dominate the latest batch of petfood NPD
SNACKS STARTING TO GAIN GROUND
Cats and dogs are getting more treats, while pouches still have the most pulling power
POSH PETS GET NEW SHAMPOOS
In non-food, “cool pets with cool owners” are getting top fashion treatments
